WHY woogie?

Unlike receiving blankets, woogies are a convenient size for parents and a cuddly size for babies. They are made of soft, durable, breathable fabrics for long-lasting, safe cuddles for your little-one.

Unlike soft toys, woogies are quiet, easy to grasp in chubby little hands, comfortable to lie on, breathable should they fall onto babies' face, and completely machine washable.

Woogie is a great play-time pal too - interesting textures and bright colours of ribbons and blanket stimulate baby's tactile and visual senses and encourage hand-eye coordination.

The bright colours also make woogie easy to find around the house and as babies' can only see in high contrast, even your littlest bub can recognise their woogie.